Jay-Z & Beyonce Look to Trademark Daughters Name

Larry Busacca, Getty Images

I think this is a smart idea for Jay-Z and Beyonce. They are trademarking their daughters name so that other company’s can’t use the name or trademark similar names for their products like perfume and baby carriages, which some have already tried to do.  Check out the story here!

Both Jay-Z and Beyonce have made headlines this week for their respective appearances at Carnegie Hall — Hov ripped through his hits at the venue for charity. Now the entertainers are putting the performance aspect of their careers aside to focus on a legal matter: trademarking their daughter’s name.

The Washington Post reports that the power couple have filed an application with the U.S. Patent and Trademark Office to protect Blue Ivy’s name. The trademark will reserve her name for future use of items like “baby carriages, baby cosmetics and diaper bags.”

While most parents don’t run to get their child’s name trademarked, the rap star and the R&B singer were likely prompted to do so after fashion designer Joseph Mbeh submitted an application to trademark “Blue Ivy Carter NYC” on Jan. 11 — four days after Blue Ivy’s birth.

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